| Abstract: |
The article “Stemming the Tide, How Social Marketers can Help in the Fight Against Looted Antiquities” raised many valid points regarding the efficacy of using modern marketing tools to convince the general public, collectors, dealers, and museums that the acquisition of looted antiquities is an unacceptable practice (Jennings and Rand 2008). The issue of heritage destruction fueled by the antiquities trade receives some attention in the archaeological community (as evidenced by sessions devoted to the topic at recent Society for American Archaeology meetings in Vancouver), and several small-scale projects have been implemented by archaeologists working around the world. As the authors of the aforementioned article point out, it is crucial, through social marketing, to raise awareness of the damage done by the trade in antiquities. Here we raise the point that in order to maximize the impact, this type of social marketing must not only occur in consumer nations but also in supplier nations.
|
